Are you looking for a better solution to participating in vendor and popup events?  Do you feel like the person/people hosting the event is wasting your time energy and money?  Did you ever stop to think that it could be the blueprint that you've been following?  If you have control of your vendor/popup events this guide is not for you.  If you need some answers, then this guide may be what you've been looking for.    This guide is filled with marketing thinking strategies to get you away from the standard blueprint that is pretty much used by many.  I myself have used these strategies and my popups have been building and more successful.   I also want you to keep in mind any investment you put into your journey will be a well spent.